Our Voice

Tone:

 * Friendly
 * Enthusiastic but not pressuring
 * Use their language
 * Casual but professional (write like you talk)
 * Comfortable and relatable
 * ! not !!
 * Approachable
 * Down to earth

Content:

 * Subject Line:
 * Intriguing (“Cutting edge distraction tools”, “New distraction therapy tools from SpellBound”, “Cutting edge tools for CCLS”, “SpellBound: The Future of Child Life Experience”)
 * Tailor to audience
 * Stands out in inbox
 * Use terms they understand (“augmented reality” → “distraction tools”)
 * Short and sweet
 * Feel free to use our name


 * Clear and organized
 * Skimmable
 * Brief and concise
 * One main topic
 * Few hyperlinks
 * Drip campaigns: one call-to-action (offer a response, don’t pressure)
 * .gif file to show experience (removes need to click on video)

Style:

 * Hyperlinks built into sentences (We create magical augmented reality experiences.)
 * No font modifications

Tone:

 * Use their language
 * More professional tone
 * Tone based on context (AR vs. VR post very informative, Child Life Heroes more emotional)
 * Experts that are approachable

Content:

 * Providing links to explanations, Defining terms, other blog posts (affiliations, emphasize for SEO)
 * Not necessarily about SpellBound but about tech, people or topics
 * Avoid redundancy
 * 2-3 images (1 image for 300 words, 2 for 500 words, 3 for 700 words - unless more are necessary)
 * First image will be featured in social media
 * Make sure images have credits
 * Title of post includes keywords
 * Write titles in active voice, standalone, not too quirky
 * Can have colons for title and subtitle
 * Keywords throughout in post (emphasize for SEO)
 * When citing sources, use
 * Can be first person, written in your own style (should sound like you talking)

Style

 * Quotes are styled
 * Relevant tags
 * Headings to break down into sections or topics

Tone:
Enthusiastic but calm and collected  Understand the context of the platform
 * Facebook: write full sentences
 * Ex. Watch this great interview with Deborah Sosin, author of Charlotte and the Quiet Place, the next book to be added to the SpellBound library. Hear her inspiration for being a children's author and writing the book.
 * Twitter: abbreviate
 * lots of relevant hashtags
 * Ex. Great interview w/ Deborah Sosin, author of Charlotte and the Quiet Place, the next book to be added to our library
 * Instagram:
 * lots of relevant hashtags 

Content:
Tag people related to article or video for more shares and retweets

Keep short