Our Voice

Sales emails

Tone:

• Friendly
• Enthusiastic but not pressuring
• Use their language
• Casual but professional (write like you talk)
• Comfortable and relatable
• ! not !!
• Approachable
• Down to earth

Content:

• Subject Line:
  • Intriguing (“Cutting edge distraction tools”, “New distraction therapy tools from SpellBound”, “Cutting edge tools for CCLS”, “SpellBound: The Future of Child Life Experience”)
  • Tailor to audience
  • Stands out in inbox
  • Use terms they understand (“augmented reality” → “distraction tools”)
  • Short and sweet
  • Feel free to use our name

• Clear and organized
• Skimmable
• Brief and concise
• One main topic
• Few hyperlinks
• Drip campaigns: one call-to-action (offer a response, don’t pressure)
• .gif file to show experience (removes need to click on video)

Style:

• Hyperlinks built into sentences (We create magical augmented reality experiences.)
• No font modifications

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Blog Posts

Tone:

• Use their language
• More professional tone
• Tone based on context (AR vs. VR post very informative, Child Life Heroes more emotional)
• Experts that are approachable

Content:

• Providing links to explanations, Defining terms, other blog posts (affiliations, emphasize for SEO)
• Not necessarily about SpellBound but about tech, people or topics
• Avoid redundancy
• 2-3 images (1 image for 300 words, 2 for 500 words, 3 for 700 words - unless more are necessary)
• First image will be featured in social media
• Make sure images have credits
• Title of post includes keywords
• Write titles in active voice, standalone, not too quirky
• Can have colons for title and subtitle
• Keywords throughout in post (emphasize for SEO)
• When citing sources, use
• Can be first person, written in your own style (should sound like you talking)

Style

• Quotes are styled
• Relevant tags
• Headings to break down into sections or topics

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Social Media Posts

Tone:

Enthusiastic but calm and collected

Understand the context of the platform

• Facebook: write full sentences
• Ex. Watch this great interview with Deborah Sosin, author of Charlotte and the Quiet Place, the next book to be added to the SpellBound library. Hear her inspiration for being a children's author and writing the book.
• Twitter: abbreviate
• lots of relevant hashtags
• Ex. Great interview w/ Deborah Sosin, author of Charlotte and the Quiet Place, the next book to be added to our library
• Instagram:
• lots of relevant hashtags

Content:

Tag people related to article or video for more shares and retweets

Keep short